Alfie's Story - The Pup Behind the Treats
Meet Alfie
Meet Alfie, the heart and soul of Alfie’s Treatos. Alfie is our spirited English Cocker Spaniel whose love for life, boundless energy, and insatiable appetite for delicious snacks inspired something truly special.
But Alfie’s journey is more than just wagging tails and happy barks - it’s the foundation of our mission to bring healthy, natural treats to dogs everywhere.
P.S. Did you notice our logo? It’s actually inspired by this picture of Alfie himself! 🐾
The Challenge
When we first brought Alfie home, we were determined to give him the best of everything - and that included his treats.
Like many dog owners, we quickly realized how hard it was to find snacks that were both healthy and irresistible. Most options were full of fillers, artificial flavors, or preservatives, which didn’t sit well with Alfie or us.
That’s when the idea for Alfie’s Treatos was born.
The Birth of Alfie's Treatos
Determined to create something better for Alfie, we started experimenting in our kitchen with premium, Australian-sourced seafood.
Using a gentle air-drying process to preserve nutrients and natural flavours, we crafted the first batch of Alfie’s Treatos.
Alfie loved them from the very first bite, and we knew we were onto something special. But it wasn’t just Alfie - his friends at the local park soon joined in as enthusiastic taste testers. Before long, Alfie’s dad earned the nickname “the treats dealer,” with the local pups eagerly lining up for their share.
It wasn’t long before friends and family started asking for treats for their dogs too. What began as a simple way to give Alfie the best quickly turned into a mission to help other pet parents provide healthy, single-ingredient treats for their pets.
Our Mission
At Alfie’s Treatos, our goal is simple - to provide dogs everywhere with treats as pure and wholesome as the ones we make for Alfie.
We believe in the power of premium ingredients, sustainability, and the love we share with our pets.
Every bag of Alfie’s Treatos is crafted with care, so you can feel good about every bite your dog takes.
This is Alfie with his best friend Bambi!
Alfie Today
These days, Alfie spends his time taste-testing new recipes (mussels are his favourite!), going on adventures, causing a little havoc (sometimes), and being the best quality control officer we could ask for.
He’s still as energetic and lovable as ever, and he’s thrilled to share his treats with dogs around the world.
Join Us on This Journey
When you choose Alfie’s Treatos, you’re not just buying a bag of treats - you’re joining a community of pet lovers who want the best for their dogs. Thank you for supporting our mission and being part of Alfie’s story.
Alfie Over the Years
